Marketing

Vionlabs and IVORY Announce Strategic Partnership to Accelerate AI-Powered Content Discovery in France and Benelux.

Vionlabs, the leading AI platform for media and entertainment, today announces a new partnership with IVORY, a representation partner for leading media technology companies, to expand the reach of its AI-powered video understanding solutions in French-speaking markets. The collaboration focuses on helping broadcasters and streaming platforms in France and Benelux unlock more engaging and emotion-aware viewing experiences.

Through this partnership, IVORY will represent Vionlabs in France and Benelux, strengthening Vionlabs’ local presence and deepening support for customers in these regions. The partnership is a key step in Vionlabs’ broader European growth strategy and is designed to meet growing demand from French-speaking markets, ensuring both existing and new clients benefit from stronger on-the-ground collaboration and support.

Vionlabs on scaling in France and Benelux

Vionlabs uses AI to analyze video, audio and text to generate rich, scene-level metadata that goes far beyond traditional genres and basic tags. By understanding the “emotional DNA” of content - including mood, pacing and intensity - Vionlabs enables more intuitive discovery, highly accurate personalization and visual assets such as thumbnails and preview clips.

We’re seeing great potential and strong traction in French-speaking markets, especially in France and across Benelux,” said Viktor Carlsson, VP Sales at Vionlabs. “Teaming up with IVORY allows us to significantly increase our efforts on the ground and make sure we’re giving ourselves and our clients the best possible outcomes and success. This partnership goes hand in hand with our strategy of growing in Europe and helps us better support the demand we’re seeing from broadcasters and streaming platforms in these regions.

Vionlabs’ technology is already trusted by leading media companies around the world, with a global footprint that includes major players such as Deutsche Telekom, Paramount and many others. By delivering deep, emotion-aware metadata and creative automation at scale, Vionlabs helps its partners better connect audiences with the stories they want to watch - in ways that match not only what they like, but how they want to feel.

IVORY on bringing AI video understanding to broadcasters and streamers in France and Benelux

As a local partner, IVORY will help Vionlabs expand its footprint across its network of broadcasters, media companies and streaming platforms in France and Benelux, leveraging its strong local relationships and complementary portfolio of leading media-technology vendors. 

Vionlabs has industry-leading technology in AI understanding and the embedding space, already proven with a global footprint and customers like Deutsche Telekom, Paramount and others," said Julien Gachot, CEO of IVORY. "Their solutions fit perfectly with the overall portfolio that IVORY represents, and we see great synergies where Vionlabs comes in and solves an important part of the puzzle for our clients.

AI is on everyone’s mind for 2026, but what really matters is solving substantial, real-world problems," Julien Gachot continued. "Vionlabs does exactly that by giving broadcasters and streaming platforms access to rich metadata that covers genres, stories and emotions - and on top of that, ensuring the right visuals are in place with optimized thumbnails and preview clips. Together, these capabilities enable a more engaging user experience and help viewers make faster, more confident viewing decisions.

Beyond discovery and personalization, IVORY is already seeing demand for how Vionlabs’ AI can tackle media efficiency challenges. By understanding the structure and rhythm of content, Vionlabs can help optimize ad-break placement and identify binge markers, ensuring smoother transitions, less disruption and more effective use of ad inventory.

Efficiency is a keyword for 2026, and Vionlabs is perfectly positioned to support that,” added Gachot. “We’re proud to help Vionlabs grow in France and Benelux, and we’re confident their technology will help our clients reach new goals, improve media efficiency and enable the next wave of growth.

About Vionlabs

Vionlabs is a media-technology company that uses AI to analyze video, audio and text, generating rich, scene-level metadata that powers smarter discovery, personalization, creative automation and advertising. By understanding mood, pacing, narrative structure and other emotional signals in content, Vionlabs helps streaming services and broadcasters build more intuitive user experiences, drive engagement and optimize monetization. Headquartered in Stockholm, Vionlabs works with leading media and technology companies worldwide.

About IVORY

IVORY, founded in 2011, is a hub of resources and services to help sales, performance and business take off for media technology companies in French-speaking territories. IVORY offers three types of services: strategic and operational consulting, business outsourcing, and onboarding support for entrepreneurs. 

Aline Rolland, Head of MarCom at IVORY｜ aline@ivory.fr

IVORY and its partners at SATIS

With the Accurate.Video, Accurate Player SDK, and Cantemo MAM, Codemill supports major audiovisual groups and streaming platforms in media management by offering solutions to optimize their production and distribution chain.

Embrace designs automation, orchestration, and collaboration solutions for the media supply chain. Automate-IT automates video content production for broadcast and digital media. Pulse-IT, a no-code/low-code solution, orchestrates workflows by connecting users, processes, and technologies.

Iconik is a cloud-based SaaS solution for storing and managing files. Users manage their media, from validation to archiving, via an intuitive interface based on open APIs.

LucidLink is the cloud storage that enables creative teams to work together from anywhere using streaming technology. Collaborate instantly on projects of any size.

IVORY is hiring a Sales & Business Development Manager

Location : HQ in Boulogne-Billancourt - 92 (Hybrid) • Contract : Full-time (CDI) • Reports to : CEO

About IVORY

The Opportunity

Key Responsibilities

Who You Are

Required Skills & Qualifications

What We Offer

IVORY and its partners will be present at IBC! And you?

Stand 1.D09

Stand 6.C11

Stand 6.C11

Stand 7.D18

Stand 6.A12

IVORY and its partners will be at NAB Las Vegas 2025

The NAB Show will take place between April 6th and 9th. This global event attracts all content professionals from the Media, Entertainment and Technology industries.

IVORY will be there to discuss and advise visitors in their digital transformation.

We are proud to be given this opportunity to represent the interests of Backlight, Codemill, Embrace, LucidLink, and Perifery in France, Belgium, and Luxembourg.

IVORY and its partners at SATIS

MEDIA SUPPLY CHAIN OPTIMIZATION

Codemill is a leading full-stack custom software developer for the Media and Entertainment industry. Codemill’s products power the World’s leading broadcast, VOD/ OTT and Content Supply Chain platforms and Media Asset Management workflows. The company designs Accurate.Video, product suite for content preparation, and Cantemo, next-generation media management.

AUTOMATE & CONTROL YOUR VIDEO AND GRAPHICS WORKFLOWS

Embrace develops advanced automation, orchestration, and collaboration solutions for the media & entertainment industry and global brands. Embrace’s aim is to unleash creativity and improve performance around video and graphics supply chains. Automate-IT, promo versioning at scale, and Pulse-IT, Media Supply Chain orchestration, are the two solutions designed by the company.

MANAGE ALL OF YOUR MEDIA WORKFLOWS BETTER

Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle - from creation through monetization.

COLLABORATE EVERYWHERE, INSTANTLY

LucidLink is the storage collaboration platform that frees creative teams to work together from anywhere. With a single shared filespace protected by zero-knowledge encryption, your team can instantly and securely access, edit and share projects of any size. Combining the ease of a local drive with the power of the cloud, LucidLink gives you on-demand access to your files. Now you can get straight to work without downloading, syncing or versioning disasters.

ACCESSIBLE, SCALABLE, AND CONNECTED STORAGE

Perifery, a division of DataCore, was created to bring precise focus and ingenuity to high-growth markets, such as media and entertainment, by creating and developing a portfolio of innovative solutions that streamline and enhance digital workflows.

IVORY and its partners will be present at IBC! And you?

Stand 1.D09

Stand 6.C11

Stand 6.C11

Stand 7.D18

Stand 3.A63

IVORY and its partners will be at NAB Las Vegas 2024

The NAB Show will take place between April 13th and 17th. This global event attracts all content professionals from the media, entertainment and technology industries.

IVORY will be there to discuss and advise visitors in their digital transformation.

We are proud to be given this opportunity to represent the interests of Backlight, Codemill, Embrace, and Perifery in France, Belgium, and Luxembourg.