Vionlabs and IVORY Announce Strategic Partnership to Accelerate AI-Powered Content Discovery in France and Benelux.

Vionlabs, the leading AI platform for media and entertainment, today announces a new partnership with IVORY, a representation partner for leading media technology companies, to expand the reach of its AI-powered video understanding solutions in French-speaking markets. The collaboration focuses on helping broadcasters and streaming platforms in France and Benelux unlock more engaging and emotion-aware viewing experiences.

Through this partnership, IVORY will represent Vionlabs in France and Benelux, strengthening Vionlabs’ local presence and deepening support for customers in these regions. The partnership is a key step in Vionlabs’ broader European growth strategy and is designed to meet growing demand from French-speaking markets, ensuring both existing and new clients benefit from stronger on-the-ground collaboration and support.

Vionlabs on scaling in France and Benelux

Vionlabs uses AI to analyze video, audio and text to generate rich, scene-level metadata that goes far beyond traditional genres and basic tags. By understanding the “emotional DNA” of content - including mood, pacing and intensity - Vionlabs enables more intuitive discovery, highly accurate personalization and visual assets such as thumbnails and preview clips.

We’re seeing great potential and strong traction in French-speaking markets, especially in France and across Benelux,” said Viktor Carlsson, VP Sales at Vionlabs. “Teaming up with IVORY allows us to significantly increase our efforts on the ground and make sure we’re giving ourselves and our clients the best possible outcomes and success. This partnership goes hand in hand with our strategy of growing in Europe and helps us better support the demand we’re seeing from broadcasters and streaming platforms in these regions.

Vionlabs’ technology is already trusted by leading media companies around the world, with a global footprint that includes major players such as Deutsche Telekom, Paramount and many others. By delivering deep, emotion-aware metadata and creative automation at scale, Vionlabs helps its partners better connect audiences with the stories they want to watch - in ways that match not only what they like, but how they want to feel.

IVORY on bringing AI video understanding to broadcasters and streamers in France and Benelux

As a local partner, IVORY will help Vionlabs expand its footprint across its network of broadcasters, media companies and streaming platforms in France and Benelux, leveraging its strong local relationships and complementary portfolio of leading media-technology vendors. 

Vionlabs has industry-leading technology in AI understanding and the embedding space, already proven with a global footprint and customers like Deutsche Telekom, Paramount and others," said Julien Gachot, CEO of IVORY. "Their solutions fit perfectly with the overall portfolio that IVORY represents, and we see great synergies where Vionlabs comes in and solves an important part of the puzzle for our clients.

AI is on everyone’s mind for 2026, but what really matters is solving substantial, real-world problems," Julien Gachot continued. "Vionlabs does exactly that by giving broadcasters and streaming platforms access to rich metadata that covers genres, stories and emotions - and on top of that, ensuring the right visuals are in place with optimized thumbnails and preview clips. Together, these capabilities enable a more engaging user experience and help viewers make faster, more confident viewing decisions.

Beyond discovery and personalization, IVORY is already seeing demand for how Vionlabs’ AI can tackle media efficiency challenges. By understanding the structure and rhythm of content, Vionlabs can help optimize ad-break placement and identify binge markers, ensuring smoother transitions, less disruption and more effective use of ad inventory.

Efficiency is a keyword for 2026, and Vionlabs is perfectly positioned to support that,” added Gachot. “We’re proud to help Vionlabs grow in France and Benelux, and we’re confident their technology will help our clients reach new goals, improve media efficiency and enable the next wave of growth.

About Vionlabs

Vionlabs is a media-technology company that uses AI to analyze video, audio and text, generating rich, scene-level metadata that powers smarter discovery, personalization, creative automation and advertising. By understanding mood, pacing, narrative structure and other emotional signals in content, Vionlabs helps streaming services and broadcasters build more intuitive user experiences, drive engagement and optimize monetization. Headquartered in Stockholm, Vionlabs works with leading media and technology companies worldwide.

About IVORY

IVORY, founded in 2011, is a hub of resources and services to help sales, performance and business take off for media technology companies in French-speaking territories. IVORY offers three types of services: strategic and operational consulting, business outsourcing, and onboarding support for entrepreneurs. 

Aline Rolland, Head of MarCom at IVORY｜ aline@ivory.fr