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Sacem Plus: Conception & implementation of a new loyalty program

  • SacemPlus tall

Sacem Plus: Conception & implementation of a new loyalty program

SacemPlus tall

Sacem is the leading European Collecting Society for Music. New challenges and a fierce competitive environment forced Sacem to renew the relationship with its 150K members.

IVORY supported Sacem in launching “Sacem Plus”, a loyalty program specifically designed to answer the needs of music authors, composers and editors, in terms of professional development.

As a first step, IVORY benchmarked similar initiatives in other collective societies (Europe and the USA) and investigated to collect the music authors needs with interviews & workshops.

Based on these findings, IVORY lead the following actions:

  • Business Development: 100 key partners identified in 6 different industries, 16 global
  • partnerships negotiated and master agreements written and finalized
  • Project Management and customer journey on Sacem websites
  • Communication: branding, graphics guidelines, newsletters and press releases

Achievements: 10 000 subscriptions in 6 months

Contact us for more information on our method.

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