File Sharing vs. Media Management - What Do I need?

File Sharing vs. Media Management - What Do I need?

I have often been asked why, in a world full of low-cost and free options to help businesses manage large amounts of content, anyone would choose to spend thousands or hundreds of thousands of dollars on a media management system.

The answer is simple: More efficient media management means more efficient storytelling and ultimately results in a better connection with your audience.

File Sharing Tools Don't Manage Files Well

While it’s true that applications like Dropbox, Google Drive, and OneDrive all do handle some level of organization and sharing of files, when it comes to truly helping you manage your media files, they simply don’t cut it.

The next question I hear often is,
“What makes a media management solution better or different?”

Essentially, if you want something where you can simply drop and share your files, file sharing solutions are fine.
However, if you want something that makes your content easily discoverable and actionable, and essentially enables you to be creative with your media without unnecessary obstacles, then it probably makes sense to evaluate solutions which have been designed specifically for this purpose.

Comparing File Sharing vs. Media Management

Let’s look at a basic feature comparison between 2 traditional file-sharing solutions against iconik, the cloud video hub that is built for easy and cost-efficient media management.

Feature
Media Management
Dropbox
Google Drive
Shared access to a central repository of files
Ability to email links to files to others
Web Based
API
Permission Management
Previewing of video, image, and audio files
Search based on Name
Creation of custom metadata fields
Faceted searching based on custom fields
Custom metadata fields and values for each item
Review and Approve process for any file
Multiple editors collaborating on the same project
Proxy workflow for editorial processes
Customizable and automated actions with any file or group of files
Notifications to third party systems for system events or user actions
Creation of searchable time based metadata on video assets
Associate multiple file formats to a single record with a single set of metadata

This feature set is only the beginning of where a good media management system diverges from the traditional file sharing services. The choice to purchase a media management solution vs. staying with the traditional file sharing platforms should be based on asking questions like these:

  • Is it cumbersome or difficult at times to search for and find files within our current system?
  • Would it be very beneficial if we could search based on a strong set of metadata instead of just filenames?
  • Would it be much more efficient if our approval processes included an in-depth tracking of approvals tied to our assets?
  • Are there repetitive tasks that we have people doing on a regular basis that feel like they should be automated?
  • Would it save you time if the system could automatically tag item based on the content?
  • Is the way you collaborate on media less efficient than it could be?

If the answer to any of these questions is yes, then trying media management could be well worth it.

This brings up another common misconception. Many companies assume that huge amounts of time and money need to be invested to get setup. And who can blame them, with many traditional solutions that was, and still is, the case. The good news is that media management is rapidly changing. Modern solutions require, for instance, no on-premise servers and can actually be configured within a few hours.

In my experience, businesses that start working with a good media management solution never go back. That is because once you have experienced the powerful search abilities, the massive time savings of automated workflows, and automations for things like client file deliveries, transcription services, AI metadata tagging, and others, the idea of going back to a simple file sharing solution simply doesn’t make sense.

Read the original version of this on IT Pro Portal.

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      Orange: Modernize and strengthen collaboration

      Orange: Modernize and strengthen collaboration

      Discover how IVORY Consulting assisted Orange's identity teams in their Brand Management transformation.

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          BeBanjo and IVORY agree on a business partnership

          BeBanjo and IVORY agree on a business partnership to accelerate sales of BeBanjo solutions in France and Belgium.

          A deal to bring operational control and efficiency to VoD and TV professionals in the region.

          London, United Kingdom, and Boulogne-Billancourt, France, September 9, 2021 – BeBanjo, the maker of products that help teams managing video-on-demand (VoD) and TV plans, schedules, rights, workflows and metadata chose IVORY’s Business Outsourcing Services to accelerate its success in Belgium, France, and Luxembourg.

          With the multiplication of VoD, TVoD, AVoD, SVoD platforms, catalogue owners need to manage the publication of thousands of titles, to a large number of platforms, devices, business models and in multiple geographies. BeBanjo came to market in 2008 with SaaS products to help the incipient On-Demand business professionals control their data to make their operations easier, faster, and better. The core technology built by BeBanjo, called Movida, was designed to help VoD and TV editorial and sales teams to handle schedules, rights, metadata, publications, and jobs.

          Movida comes with 3 additional modules to simplify integrations:

          • Metadata to manage and automate the complexity of delivery to different OTT platforms
          • Sequence to enhance control and collaboration on complex VoD workflows
          • Reporter, a data warehouse allowing to connect any business intelligence tool

          BeBanjo scheduling solutions are web-based and available as SaaS only. Leading media groups around the world are successfully using BeBanjo products daily to bring control and efficiency to their On-Demand and TV business, such as: AMC Networks, BBC Studios, BT TV, Cirkus, ITV, Orange or Telefónica.

          IVORY will assist BeBanjo to calibrate its local strategy, manage its partner ecosystem, ensure that the company gets seen and heard, and provide strategic account management. This collaboration will extend IVORY’s reach to VoD teams to help them succeed in their digital transformation at scale by boosting efficiency and reinforcing collaboration.

          François Chabat, BeBanjo CEO:BeBanjo is a global company, with established operations in the USA, UK and Spain. After evaluating different options to expand our success in France and reaching out to our contacts locally, it appeared that adding our expertise with IVORY’s market insight and business development capability would be a winning combination.”

          Julien Gachot, IVORY CEO:IVORY works very closely with broadcasters and leading media groups. Our mission being to support strategic transformation projects, we wanted to contribute to our customers success in the rapidly growing On-Demand services. We feel particularly privileged to represent BeBanjo products and services to help our industry seize new opportunities.”

          About BeBanjo - “Delight our customers”

          We are an agile company of talented developers, designers and TV and Video On-Demand specialists and we like to take good care of our customers. We focus on making easy to use, easy to learn and collaborative tools that our users love. We make TV and Video On-Demand operations easier, faster, and better, so that our customers can fully concentrate on running their distribution business.

           

          Please visit www.bebanjo.com for more information.

          About IVORY - “Beyond expectations”

          Founded in 2011, IVORY is a hub of resources and services to help your sales, performance and business take off in the French and European media industry. We offer three types of services: strategic and operational consulting, business outsourcing, and onboarding support for entrepreneurs.

           

          Please visit www.ivory.fr for more information.

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              Cantemo Portal™ Revolutionising Education for INA

              Cantemo

              Changing the Media Asset Management paradigm

              Cantemo Portal™ Revolutionising Education for INA

              France’s National Audiovisual Institute (INA) has integrated Cantemo Portal™ as part of its training offering. The Media Asset Management solution is an important part of its new approach to audiovisual education.

              INA is a major player, offering training for audiovisual and digital professionals. INA delivers a large catalogue of programmes both for students studying for a BTS (French technical diploma) or a Masters, as well as for professionals. The organisation trains more than 3,000 people every year.

              The audiovisual industry is going through a period of rapid change. This includes the digitisation of media, democratisation of production tools with a multitude of different delivery formats and types. In this digital age, and with so many different formats, media companies have to adopt new models for managing media.

              New Training Requirements

              Media Asset Management solutions have become a necessity for the industry to tap into these new developments, whether that is during post-production, production, digital archiving, or delivery.

              In this new paradigm, it has also become necessary for audiovisual training to evolve in order to respond to current market needs. INA has always worked to adapt its training programmes to be up-to-date. Therefore, it was looking for a modern and efficient Media Asset Management solution to enable it to cover all the aspects associated with this topic.

              Christophe Martin de Montagu, Education Manager, audiovisual technology subsidiary, who is also responsible for academic partnerships at INA, explains: “INA needs to offer its students the opportunity to train using the latest Media Asset Management tools, which are being used in the professional world, in order to ensure it is delivering expert training on both the job and associated technology.”

              Renewing the educational approach with Portal

              Having reviewed its requirements and the available solutions, INA chose Cantemo Portal™ for its modularity and flexibility. This means Portal can evolve according to specific requirements and can be used in a range of different environments. That made it particularly adept to the very unique needs of INA. Portal was developed by the Swedish company, Cantemo, which is represented in France by IVORY.

              New ambitions

              CTM Solutions was tasked with the initial development phase, including integrating Portal into the existing infrastructure and training those responsible for education within INA. Using a virtualisation platform under Linux and housed within the INA infrastructure, offered not only great security but also ease of adaption. This means items and integrations can be removed and re-installed as needed.

              Pierre Le Berrigaud, Commercial Director, CTM Solutions, added: "Portal is both flexible and intuitive, meaning we are able to use it to cover a number of different educational aspects. It is able to cater for users in different professions as well as being just as adept for developers as other users.”

              Following integration and various test phases, Portal has been integrated into the Audiovisual Technology subsidiary of INA. Portal forms a core part of the training programme, with students able to familiarise themselves with Media Asset Management using Portal, which is integrated with an Avid storage environment.

              Having witnesses initial success with this project, INA has decided to extend the use of Portal within the INA.

              “We are particularly satisfied with the collaboration with CTM Solutions. Their expertise with Portal was extremely valuable, both for the advice given on the choice of technology, as well as their support once the solution was in place. We now intend to deploy Portal for a number of other of our training courses, for example those aimed at editors, journalists, archivists, and technicians, etc. We have acquired additional licences to enable us to expand our usage.” Christophe Martin de Montagu

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