At last year’s IBC, ROOT6 Technology entered into an agreement with Paris-based European sales representation firm IVORY to manage its presence in France, Belgium and Luxembourg, and to build sales of ContentAgent, the company’s workflow management and automation system. One year on, the new territory is contributing very significantly to overall, thanks to a solid and engaged reseller channel and key strategic accounts wins.
Marcus Hume-Humphreys, Managing Director at ROOT6, explains: “We’d been looking to beef up our presence in France and Belgium for a while and sought a company with a good understanding of local dynamics and sales channel expertise. IVORY has surpassed our expectations, providing market insight and increasing sales of ContentAgent tenfold.”
During the period ContentAgent and CardAgent – facilitating the automated ingest and processing of camera card media – has been adopted by leading institutions, broadcasters, producers, post-producers and service providers such as the European Commission, TF1, Elephant & Cie, M•Media, BTI Studios, AB Group, AMP-Visual and Eliote to manage complex file-based workflows from card ingest to 4K transformation and multi-platform distribution.
IVORY founder Julien Gachot said: “We were very excited when ROOT6 Technology turned to us to help them accelerate the adoption of its cost effective file-based management and automation tool. We were looking for such a platform to add to our portfolio of innovative software brands. The success of ContentAgent is due to how well it solves the pains our customers are facing as they transition to file-based workflows and delivery.”
Please visit http://www.root6technology.com for more information.